7 Ways To Elevate Your Brand’s Social Media Presence
Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales.
Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate to more sales. The real question is: how many of your followers actually understand and care about your message?
Today’s modern consumer has an extremely low attention span. They also care more about the values your brand has. You have around five seconds to be clear about who you are before they decide to follow you or not.
It’s essential to write clear as well as concise copy and consistently deliver value through your content. Because of clear content, you establish your brand as an authority within your niche. This creates trust between you and the consumer.
1. Perform a Social Media Audit
Take a look at your social media profile bio sections. Can you confidently answer these questions?
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Who are you?
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Who are you specifically helping and also, how?
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Do you have a clear call-to-action (CTA) you are promoting?
If not, find what your business’ most basic function is. Then, market how you can satisfy your target audience with effective copy. By improving your writing, you can learn to write out better captions for your content with enticing headlines and also a CTA.
2. Delivery Quality, Targeted Content
Reach out to your followers and ask them what they’d love to see on your page — then deliver. Become a better listener by asking questions using DMs, stories or CTA of your captions. You can also follow hashtags to monitor communities relevant to your niche.
In order to know what kind of content performs well, check out your page’s insights. You can view your most engaging posts of all time here. Based on your findings, you will understand what content performs best and what your followers want to see.
Quality content will vary from industry to industry. What works for a retailer might not work for a restaurant. That’s why audience feedback is crucial to determining what compelling content you should run with.
3. Level Up Your Hashtag Strategy
Anyone on social media knows they need hashtags. The roadblocks most brands face are how many tags to use and how to know if they work.
Think of hashtags as the keywords you’d type in to run a Google search. If you were to search a broad term like “clothes” you’d be faced with billions of options. If you dial in and search “women’s minimalist fashion on a budget,” you’d get fewer yet more relevant results.
Hashtags operate similarly. If you’re using popular general terms, you’ll get buried in millions of posts. Use more specific tags to appear under more relevant content for your niche and also improve your social media presence. If you’ve never formally ran hashtag research, we suggest aiming for tags with 10K to 500K uses. These tags are active, but not so active that you don’t stand a chance to compete. In order to know if your tags are working, go back to your posts a day after and tap to see if your post landed on the trending page for that tag.
4. Tell Better Stories to Connect and Attract Customers
People are curious. Using stories on Facebook, Instagram or Snapchat can help give the viewer glimpses behind the scenes. This is where you can showcase your brand’s personality to better connect with your ideal customer.
Use the stories to educate, inspire, share social proof, user-generated content and run research with polls. By implementing these different story features, you’ll nurture your relationship with your followers to convert them into a customer.
Save the most viewed stories to your Highlights section to further showcase content that’s most popular with your followers.
5. Establish Strategic Partnerships
Alone, you might be able to create a solid presence. But with partnerships, it can become a powerful one. The amazing thing about social media presence is that you’re can message anyone — whether it’s a client or a celebrity. Take advantage of the accessibility to message anyone and establish partnerships with influencers and brands. Keep your message simple and also show what’s in it for your partners. Leave the details for either email communication or a phone call to discuss the specifics of a partnership.
By creating these strategic partnerships, you’re putting your brand in front of new faces that could like what you offer. Always make sure your partnerships align with your niche and also your company values. This ensures you’re achieving highly targeted growth.
6. Use All the Social Platforms’ Features
The highest-performing businesses with social media presence are taking advantage of all their platforms’ features.
Instagram recently released the name tag feature, similar to Snapchat’s scannable snapcode. You can take advantage of this by customizing the name tag and then displaying it in-store, at events, or on your blogs as a simple way to get followers from in-store and web traffic. When you take advantage of new features as they roll in, your account is better optimized for discovery. This is because the platform wants other users to see proof of new features in action using social media presence.
Other powerful — and underestimated — features include the stickers in your stories. By using geolocation stickers, mentions and hashtags, you are increasing your social media presence. Using these stickers can land your story on the official story for the geolocation, tag or get you reposted by the page you mentioned.
7. Implement Unique Promotional Ideas
Partner with influencers and brands that have a strong social media presence in a platform your brand needs help with. Some ways to do this could be:
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Running a contest or quiz
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Doing a live interview
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Behind the scenes and also previews of releases or openings
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Taking over a page for a day
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Creating a special offer just for your followers