8 Social Media Mistakes that Annoy Your Audience

Social Media can be fun, but sometimes we make mistakes that annoy our audience. Here’s some things to be conscious of: Adobe recently conducted a new study of 1,000 U.S. consumers, which outlines what, specifically, annoys them most about social media content from brands. Want to keep your social media audience happy and engaged? Avoid…

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Which 7 Counties Have No More Instagram Likes?

Are you one of the seven countries where Instagram are testing the removal of likes? Will the removal of likes help in any way and make the overall platform experience better? Instagram announced that it is removing likes as part of a broader focus on the user wellbeing. In a recent Interview with Gayle King…

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5 Tactics That Will Change Your Instagram Game

Argh, we have a love-hate relationship with Instagram as social media specialists. Just as soon as you start calling yourself ‘Lord of the Gram’, and ‘Master of Media’, because you’re are on a roll, Instagram always does something we loathe. It changes its algorithm.  What does that mean? Usually, it means that the methods that…

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7 Ways To Elevate Your Brand’s Social Media Presence

Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…

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5 Tips For Growing Your eCommerce Business with Social Media

Social media and ecommerce are becoming increasingly intertwined in our personal and professional lives. Where they intersect is where your business flourishes. It’s important for your ecommerce strategy to be stressed on social media, since people spend over two hours daily browsing. Instagram recently released an update allowing users to save products to a shoppable…

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Small Business Saturday Tips For Local Marketing

ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday,  because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…

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Movember Tips For Local Marketing

How do you leverage a viral international campaign like MOVEMBER to promote your business and support a great cause? Two words: creative strategy. Movember aka “No Shave November” spotlights men’s health issues using humor and UGC. Even local businesses as well as national brands have noticed and harnessed the power of viral media. How will…

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6 Google Ad Campaign Tips You Never Knew You Needed

Starting a Google Ad campaign can be a smart move for your business, as we discussed last week. But Google ad campaigns with Google Ads can take some trial and error before you’re generating real, meaningful leads. Here are some tips that can take your Google ad campaign to the next level: 1. Take your…

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8 Instagram Growth Tips Every Brand Needs To Know

8 Instagram Growth Tips Every Brand Needs To Know With Instagram on your side, you can reach thousands of people you can’t otherwise – 1 billion people, to be exact, up from 800 million in September 2017. If your business isn’t already on Instagram – you’re missing out. If you harness Instagram’s power properly, you…

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Event Planning vs. Event Marketing: What’s Your Strategy?

Event Planning vs. Event Marketing: What’s Your Strategy? The sands of time are beginning to fall, and your big event is coming up. Right now, your event planning wheels should be turning – and its best to start early. Event planning can be a rather expensive form of marketing if not budgeted and planned properly.…

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