Branding Archives - Into The Blue Creative Agency

Relocating Your Business to South Florida? Here’s What New York, California, & Other Markets Executives Need to Know About Marketing this Unique Region

Making the move? Leaving Manhattan’s skyline or the Silicon Valley sprawl behind. You traded state income tax for ocean breezes, and your new South Florida address already feels like the right call. But here’s the question most relocating executives overlook until it’s too late: Does your brand know how to speak South Florida? Moving your…

How to Create a Dynamic & Effective Brand Launch in the Digital and AI Age

A complete playbook for founders, CMOs, and brand strategists on launching a brand that resonates in 2026 and beyond — built for search engines, AI assistants, and real humans alike. Why Most Brand Launches Fail Before They Begin Launching a brand in today’s landscape is not what it was five years ago. The rules have…

Onward – A Blog from Into the Blue’s Creative Director

Oh, what a year. Seriously – if you asked me in January, I could never have told you I’d besitting where I am writing this. Not a chance. It’s truly been a roller coaster – for all of us. So aswe continue to chug along in the weird hangover from the series finale of the…

4 Photography Tips For the Best Head Shots

Your LinkedIn profile could use a refresh. After all, you are a professional. In this digital age, 88% of U.S. consumers research products online to buy in-store (fashion united, 2018). If science taught us anything, it’s that we remember images much easier than text; therefore, you should consider your headshot as the logo for your…

Ratings, Reviews… Supply Cannon Launches With Dynamic Branding and Intuitive Data

What do you get when you put an engineer, a successful restaurateur, advanced programmers into a room? An industry-leading idea that improves efficiency, reduces time, protects quality and SAVES MONEY. Introducing Supply Cannon, soon to be the industry’s most advanced, intuitive online online source + buying platform for restaurateurs and food service providers. Into the…

7 Ways To Elevate Your Brand’s Social Media Presence

Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…

5 Cyber Monday Tips & Ideas To Drive Sales In 2018

Unlike Black Friday’s in-store chaos, Cyber Monday let’s you enjoy your shopping experience without the crushing crowds of Black Friday. Without the hustle and bustle of the in-store experience, many consumers prefer Cyber Monday. In 2017, Cyber Monday hit a whopping total of $6.59 billion in online sales marking a 16.8 percent increase in comparison…

Small Business Saturday Tips For Local Marketing

ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday, because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…

8 Must-Have Tips to Increase the Value of Your Brand Naming Toolbox

What’s the first thing people notice about your brand? Is it your website? Or is it your social media? Maybe the friendly voice on the other side of the phone? Spoiler alert: It’s none of the above. It’s your brand name — which means you need to load your brand naming toolbox with useful strategies.…

5 Easy Steps To Improve Your Web Design

First impressions are everything. Your web design can make or break people’s first impression of your brand. You’ve spent countless hours brainstorming ways to drive traffic to your site, but it only takes 50 milliseconds for people to form on opinion on it. Interacting with your website should be an intriguing, positive experience. With these…