4 Photography Tips For the Best Head Shots

Photography Tips From Into The Blue

Your LinkedIn profile could use a refresh. After all, you are a professional. In this digital age, 88% of U.S. consumers research products online to buy in-store (fashion united, 2018). If science taught us anything, it’s that we remember images much easier than text; therefore, you should consider your headshot as the logo for your…

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Ratings, Reviews… Supply Cannon Launches With Dynamic Branding and Intuitive Data

What do you get when you put an engineer, a successful restaurateur, advanced programmers into a room? An industry-leading idea that improves efficiency, reduces time, protects quality and SAVES MONEY. Introducing Supply Cannon, soon to be the industry’s most advanced, intuitive online online source + buying platform for restaurateurs and food service providers. Into the…

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7 Ways To Elevate Your Brand’s Social Media Presence

Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…

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Small Business Saturday Tips For Local Marketing

ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday,  because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…

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Black Friday Marketing Tips and Tricks

Is Your Business Ready for Black Friday 2018? We’re just a day away from Halloween, yet Christmas as well as Hanukkah decorations have adorned the store aisles and city streets for weeks.  Businesses are yearning for Black Friday around the corner.  For businesses, it all comes down to revenue — and a LOT of it!…

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B2B Blogging Strategies to Ramp Up Your SEO Strategy

B2B blogging fundamentals In a marketing landscape shrouded by easily-digested 15-word testimonials and 30-second videos, B2B blogging is essential to build your brand’s SEO, as well as nurture customer relations. As with many things – you get in what you put out. That means if you’re churning out posts in 15 minutes without digging and…

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Sales Funnel Ultimate Cheat Sheet For Boosting Sales and Brand Awareness

Long gone are the days of selling door-to-door (unless you’re a Girl Scout). In this day and age, developing a solid sales funnel is the heart of every ecommerce strategy. Without a user-friendly sales funnel, many potential customers could be slipping through the cracks of your website without you knowing. An effective sales funnel should…

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5 Easy Steps To Improve Your Web Design

First impressions are everything. Your web design can make or break people’s first impression of your brand. You’ve spent countless hours brainstorming ways to drive traffic to your site, but it only takes 50 milliseconds for people to form on opinion on it. Interacting with your website should be an intriguing, positive experience. With these…

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Event Planning vs. Event Marketing: What’s Your Strategy?

Event Planning vs. Event Marketing: What’s Your Strategy? The sands of time are beginning to fall, and your big event is coming up. Right now, your event planning wheels should be turning – and its best to start early. Event planning can be a rather expensive form of marketing if not budgeted and planned properly.…

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