7 Ways To Elevate Your Brand’s Social Media Presence

Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…

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How to Start Your Cause-Related Marketing Campaign

Supporting a charitable cause can speak volumes for your brand. More businesses are beginning to realize the significance of cause-related marketing. Consumers don’t just care about your product, but also the heart & soul of people behind it. According to Cause Good, “nearly nine in ten U.S. shoppers said given equivalent price and quality, they…

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Event Planning vs. Event Marketing: What’s Your Strategy?

Event Planning vs. Event Marketing: What’s Your Strategy? The sands of time are beginning to fall, and your big event is coming up. Right now, your event planning wheels should be turning – and its best to start early. Event planning can be a rather expensive form of marketing if not budgeted and planned properly.…

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