Marketing
Influencer Marketing Made Simple and Successful for Your Brand
Bigger isn’t always better, especially when implementing influencers in your marketing. Influencer marketing has become a foundation for many brands’ social media strategy. But developing that influencer marketing campaign can be a confusing, winding road to navigate. You find yourself asking the same questions: Who do I contact? How many followers should they have? Will…
Read MoreSales Funnel Ultimate Cheat Sheet For Boosting Sales and Brand Awareness
Long gone are the days of selling door-to-door (unless you’re a Girl Scout). In this day and age, developing a solid sales funnel is the heart of every ecommerce strategy. Without a user-friendly sales funnel, many potential customers could be slipping through the cracks of your website without you knowing. An effective sales funnel should…
Read More3 Ways to Use Visual Marketing
How to Use Visual Marketing for Your Campaign We’ve praised the power of direct mail and the old-school methods of advertising before. But it’s time to address the elephant in the room, that’s probably on its computer – we live in a digital age. Content comes in sizes and shapes as well as mediums and…
Read MoreHow Interns Benefit Your Business
Intern Benefits For Your Business When looking for potential employees, look toward intern benefits. Many college students think twice about spending a few bucks on pizza. However, they won’t think twice about taking up an internship in their dream field. One study shows that “graduates who complete three or more internships are more likely to…
Read MoreThe Power of Direct Mail Remains Strong: 4 Benefits of Direct Mail
It’s time to dust off the packs of printer paper, because direct mail is making a comeback. When seamlessly integrated with modern digital marketing techniques, direct mail is still an incredibly useful tool. Digital marketing has made vast strides in this digital era. From social media to mailing lists, marketing has become more convenient –…
Read More15 Proven Methods to Grow Your Opt-In Email List
Today is easy to become overwhelmed by the abundance of media and marketing messages on top of our daily life. Businesses have to seek new methods to not just advertise… but to create “valuable connection” with potential and actual customers. Email marketing continues to produce powerful results for businesses and brands, when you follow these…
Read MoreTop 10 Elements of a Beneficial Sponsorship
Companies are approached everyday to sponsor events, charitable causes and campaigns, athletes, celebrities and influencers. So often, the sponsorship falls short on the trackable benefits for a variety of reasons. From Into The Blue Agency founder, Sharon Patterson who has created, launched and managed hundreds of events throughout the US, here are a few inside…
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