Top 10 Elements of a Beneficial Sponsorship

Companies are approached everyday to sponsor events, charitable causes and campaigns, athletes, celebrities and influencers. So often, the sponsorship falls short on the trackable benefits for a variety of reasons. From Into The Blue Agency founder, Sharon Patterson who has created, launched and managed hundreds of events throughout the US, here are a few inside tips to make your sponsorship mutually beneficial.

First: What is your goal?
Business leads?
New customers?
New employees or talent?
Onsite or immediate sales?
Brand awareness? (and what is this to you exactly?)
Support of a charity or important cause?

Make your sponsorship count with customizable options and strategic planning to maximize your ROI.
1. What’s in a name? You may be a small, emerging business or brand. Often companies make the mistake of putting their logo on signage, websites, and more with little to no explanation of who they are and what they do. Business names often don’t mean much to the general public.
— Try either of these two options:
1) Include a 1-4 word descriptive or tagline that speaks clearly to new potential consumers (with a more targeted approach). Or opt for
2) Create a teaser statement or data capture option to encourage potential consumers to “enter to win” or “learn more”. This is a broader reach for brands that appeal to a broader audience.

2. Calculate the value of all