Marketing
7 Ways To Elevate Your Brand’s Social Media Presence
Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…
Read More5 Tips For Growing Your eCommerce Business with Social Media
Social media and ecommerce are becoming increasingly intertwined in our personal and professional lives. Where they intersect is where your business flourishes. It’s important for your ecommerce strategy to be stressed on social media, since people spend over two hours daily browsing. Instagram recently released an update allowing users to save products to a shoppable…
Read More5 Cyber Monday Tips & Ideas To Drive Sales In 2018
Unlike Black Friday’s in-store chaos, Cyber Monday let’s you enjoy your shopping experience without the crushing crowds of Black Friday. Without the hustle and bustle of the in-store experience, many consumers prefer Cyber Monday. In 2017, Cyber Monday hit a whopping total of $6.59 billion in online sales marking a 16.8 percent increase in comparison…
Read MoreSmall Business Saturday Tips For Local Marketing
ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday, because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…
Read MoreMovember Tips For Local Marketing
How do you leverage a viral international campaign like MOVEMBER to promote your business and support a great cause? Two words: creative strategy. Movember aka “No Shave November” spotlights men’s health issues using humor and UGC. Even local businesses as well as national brands have noticed and harnessed the power of viral media. How will…
Read MoreBlack Friday Marketing Tips and Tricks
Is Your Business Ready for Black Friday 2018? We’re just a day away from Halloween, yet Christmas as well as Hanukkah decorations have adorned the store aisles and city streets for weeks. Businesses are yearning for Black Friday around the corner. For businesses, it all comes down to revenue — and a LOT of it!…
Read More6 Google Ad Campaign Tips You Never Knew You Needed
Starting a Google Ad campaign can be a smart move for your business, as we discussed last week. But Google ad campaigns with Google Ads can take some trial and error before you’re generating real, meaningful leads. Here are some tips that can take your Google ad campaign to the next level: 1. Take your…
Read MoreGoogle Advertising Advice For Your Business
Google Ads (formerly Google AdWords), along with a long-term SEO strategy, is one of the best ways to generate quick revenue for your business. Into the Blue has expert Google Advertising advice that can help small- and large-scale businesses alike. The following Google Advertising advice will help your brand gain views by the thousands with…
Read MoreHow to Start Your Cause-Related Marketing Campaign
Supporting a charitable cause can speak volumes for your brand. More businesses are beginning to realize the significance of cause-related marketing. Consumers don’t just care about your product, but also the heart & soul of people behind it. According to Cause Good, “nearly nine in ten U.S. shoppers said given equivalent price and quality, they…
Read MoreB2B Blogging Strategies to Ramp Up Your SEO Strategy
B2B blogging fundamentals In a marketing landscape shrouded by easily-digested 15-word testimonials and 30-second videos, B2B blogging is essential to build your brand’s SEO, as well as nurture customer relations. As with many things – you get in what you put out. That means if you’re churning out posts in 15 minutes without digging and…
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