Which 7 Counties Have No More Instagram Likes?

Are you one of the seven countries where Instagram are testing the removal of likes? Will the removal of likes help in any way and make the overall platform experience better?

Instagram announced that it is removing likes as part of a broader focus on the user wellbeing. In a recent Interview with Gayle King on CBS News, Instagram chief Adam Mosseri explained that:

“We don’t want Instagram to be such a competition. We want it to be a place where people spend more of their energy connecting with the people that they love and the things that they care about.” 

Individual users can still see their total like counts while this test is being conducted, but they are not publicly displayed, which, Mosseri says, reduces social comparison, and its associated negative impacts. 

Instagram was labelled “the worst social media network for mental health and wellbeing” according to a study conducted in 2017. The platform has often contributed to higher levels of anxiety and depression, among other issues, which weighs in heavily when teens often delete their posts because they don’t get enough likes. Mosseri spoke:

“We will do things that mean people use Instagram less if we think that they keep people safe or generally create a healthier environment. And I think we have to be willing to do that.”

So which countries are currently included in this trial? Instagram tweeted the information during the launch:

Australia
Brazil
Canada
Ireland
Italy
Japan
New Zealand

This is a positive move by Instagram, and shows their serious commitment to protecting vulnerable users, and lessening potential harm, even in the face of declining performance metrics. 

This trial currently being conducted in these countries will be a key area to watch for the industry, and Instagram marketers, moving forward. So I guess the next question is, when will the USA be next?

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