8 Social Media Mistakes that Annoy Your Audience

Social Media can be fun, but sometimes we make mistakes that annoy our audience. Here’s some things to be conscious of: Adobe recently conducted a new study of 1,000 U.S. consumers, which outlines what, specifically, annoys them most about social media content from brands. Want to keep your social media audience happy and engaged? Avoid…

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Which 7 Counties Have No More Instagram Likes?

Are you one of the seven countries where Instagram are testing the removal of likes? Will the removal of likes help in any way and make the overall platform experience better? Instagram announced that it is removing likes as part of a broader focus on the user wellbeing. In a recent Interview with Gayle King…

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5 Tactics That Will Change Your Instagram Game

Argh, we have a love-hate relationship with Instagram as social media specialists. Just as soon as you start calling yourself ‘Lord of the Gram’, and ‘Master of Media’, because you’re are on a roll, Instagram always does something we loathe. It changes its algorithm.  What does that mean? Usually, it means that the methods that…

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Welcoming Jill Zarin at Into the Blue

We love style and design! If you do, follow along with us as we work with Real Housewives of New York alum, Jill Zarin, in the creation of an all-new eCommerce website along with the highly successful launch of her line on Pinterest, Facebook and Instagram.  Jill has an incredible eye for design from her…

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Website Compliance: Does Your Website Follow ADA Guidelines?

In 1990 the Americans with Disabilities Act was enacted to prevent discrimination towards citizens with disabilities. The law made it illegal to discriminate against a disabled person in terms of employment opportunities, access to transportation, public accommodations, communications, and government activities. The act focused largely on physical barriers for the disabled that made it difficult…

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Digital Marketing Trends to Look for in 2019

Digital marketing trends: 2018 recap This year changed the marketing landscape like never before. We saw Instagram TV launch, Google AdWords evolve into Google Ads and the Facebook algorithm completely transform. In 2019, even more digital marketing trends will occur. As January looms over agencies like us and brands like you, it’s important to get…

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7 Ways To Elevate Your Brand’s Social Media Presence

Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…

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5 Tips For Growing Your eCommerce Business with Social Media

Social media and ecommerce are becoming increasingly intertwined in our personal and professional lives. Where they intersect is where your business flourishes. It’s important for your ecommerce strategy to be stressed on social media, since people spend over two hours daily browsing. Instagram recently released an update allowing users to save products to a shoppable…

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5 Cyber Monday Tips & Ideas To Drive Sales In 2018

Unlike Black Friday’s in-store chaos, Cyber Monday let’s you enjoy your shopping experience without the crushing crowds of Black Friday. Without the hustle and bustle of the in-store experience, many consumers prefer Cyber Monday. In 2017, Cyber Monday hit a whopping total of $6.59 billion in online sales marking a 16.8 percent increase in comparison…

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