15 Proven Methods to Grow Your Opt-In Email List
Successful Methods to Build an Opt In Email List
Today is easy to become overwhelmed by the abundance of media and marketing messages on top of our daily life. Businesses have to seek new methods to not just advertise… but to create “valuable connection” with potential and actual customers.
Email marketing continues to produce powerful results for businesses and brands, when you follow these guidelines:
- Have a two-way relationship with your email list by providing value beyond the sale.
- Depending upon your business this can be recipes, professional tips, VIP interviews, educational content, etc.
- Offer to communicate on their terms. Give options to your list for the level of engagement or type of content they wish to receive. Examples include:
- Would they like Daily, Weekly or Monthly Emails & Enewsletters?
- Are they interested in Professional Tips or Special Offers?
- Be captivating in design and content and make sure your email campaigns are as visually appealing on smart devices as they are on the computer.
Here are 15 Methods to Build a Top-Quality, Opt-In Email List:
- Create a video series of interviews from Top Tier experts, professionals, athletes, celebrities or influencers
- Offer private invitations to Webinars
- Opportunities for Free Members-Only E-Books
- Video Training & Tutorials
- Free Workshops
- Behind the Scenes Content
- Event Invitations – for online or in-person events
- Special Offers or Free Trials with Introductory Discount Codes
- Insider Access to Resource Guides
- Free Challenges
- Enter to Win Opportunities for Large Drawings or Weekly Giveaways
- Access to Resources
- Invitation to Private Facebook Groups
- Insights from the Founder or CEO
- Free Gifts with Purchase or Private Special Offers
Email marketing is highly trackable as well, allowing brands to see what interests their email groups and fine tune content accordingly.
Bottom line is, don’t be self-centered in your marketing. When you offer value to your target consumers, you’ll be far more successful building connections and loyal customer relationships that generate powerful results.
Start your campaign today at www.intotheblueagency.com.