4 Photography Tips For the Best Head Shots
Your LinkedIn profile could use a refresh. After all, you are a professional.
In this digital age, 88% of U.S. consumers research products online to buy in-store (fashion united, 2018). If science taught us anything, it’s that we remember images much easier than text; therefore, you should consider your headshot as the logo for your personal brand.
Social media platforms like LinkedIn can help boost your business or brand to another level, with just a headshot. In fact, statistics from LinkedIn show members who include a photo receive up to 21 times more profile views and up to 36 times more messages. Investing in a professional image can be what improves your business. Take these tips to the bank:
1. Schedule a Pre-shoot Consultation
Before you even get in front of a camera, have a game plan. Discuss how your images will be used, wardrobe, location, and proper lighting options. Not all professions should be photographed the same. For instance, a lawyer may have a clean white background, while a soccer player might want a uniform photo on the field.
Into The Blue Creative Director
Or be playful like our. Creative Director Marco
2. Angles Matter
Take into consideration how angles can effect lighting, distortions, and tone. For women it’s really important in photography we portray them as engaging, big eyes and a more delicate face can be taken by shooting down on them. As for men, emphasizing strength and masculinity can be down by shooting slightly up.
3. Consistency is Key
Branding can also be done in photography. If you have five employees taking serious photos in the same location and one new hire with a goofy shot in their pajamas, it can throw off your brand. Also, that new hire can leave quite a memorable impression on your future clients. Define your company values and voice to your ideal customer with the right branding photography. Determine your branding aesthetics, have your photos style consistently edited.
4. Release the Tension
Drop your shoulders, take a deep breath in and go into your happy place. Photoshoots can be really fun when your photographer is encouraging, music’s blaring, and you feel confident in your look. A great way to feel a bit more relaxed is just to shoot some funny faces for the first few frames. Those behind the scene action shots also make for great content!
For more helpful tips or a free consultation contact us today: 561.299.3381