The 101 on Hashtags in 2021 (and How to Use Them)

Using hashtags

Let’s get the big question out of the way: What are hashtags? Hashtags on social media platforms like Facebook, twitter and instagram are used to make your content categorized and 1discovered. In other words #hashtags are for search. If you were to ask a millennial or a Gen Zer what this symbol (#) is, 9…

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8 Social Media Mistakes that Annoy Your Audience

Social Media can be fun, but sometimes we make mistakes that annoy our audience. Here’s some things to be conscious of: Adobe recently conducted a new study of 1,000 U.S. consumers, which outlines what, specifically, annoys them most about social media content from brands. Want to keep your social media audience happy and engaged? Avoid…

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Which 7 Counties Have No More Instagram Likes?

Are you one of the seven countries where Instagram are testing the removal of likes? Will the removal of likes help in any way and make the overall platform experience better? Instagram announced that it is removing likes as part of a broader focus on the user wellbeing. In a recent Interview with Gayle King…

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5 Tactics That Will Change Your Instagram Game

Argh, we have a love-hate relationship with Instagram as social media specialists. Just as soon as you start calling yourself ‘Lord of the Gram’, and ‘Master of Media’, because you’re are on a roll, Instagram always does something we loathe. It changes its algorithm.  What does that mean? Usually, it means that the methods that…

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