Influencer Marketing Made Simple and Successful for Your Brand

Bigger isn’t always better, especially when implementing influencers in your marketing. Influencer marketing has become a foundation for many brands’ social media strategy. But developing that influencer marketing campaign can be a confusing, winding road to navigate. You find yourself asking the same questions: Who do I contact? How many followers should they have? Will…

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Event Planning vs Event Marketing: Part 3

Importance of Events Marketing Welcome to the third and final part of Into the Blue’s crash course on event marketing. Before you read on, you should catch up on Part 1, which was dedicated to analyzing your audience and deciding your strategy. After that, make sure to get up to speed on Part 2, dedicated…

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How Interns Benefit Your Business

Intern Benefits For Your Business When looking for potential employees, look toward intern benefits. Many college students think twice about spending a few bucks on pizza. However, they won’t think twice about taking up an internship in their dream field. One study shows that “graduates who complete three or more internships are more likely to…

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