5 Easy Steps To Improve Your Web Design

First impressions are everything. Your web design can make or break people’s first impression of your brand. You’ve spent countless hours brainstorming ways to drive traffic to your site, but it only takes 50 milliseconds for people to form on opinion on it. Interacting with your website should be an intriguing, positive experience. With these…

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Event Planning vs Event Marketing: Part 3

Importance of Events Marketing Welcome to the third and final part of Into the Blue’s crash course on event marketing. Before you read on, you should catch up on Part 1, which was dedicated to analyzing your audience and deciding your strategy. After that, make sure to get up to speed on Part 2, dedicated…

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Tips For Better Branding

Tips for Better Branding Starting a business is a lot like creating a building. You start with blueprints, source the right materials, construct the building, and then place the finishing touches. This relates to better branding. The “blueprints” are research, “materials” being thoughtful planning, the “building” is idea and concept development. Afterward, the “finishing touches”…

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How Interns Benefit Your Business

Intern Benefits For Your Business When looking for potential employees, look toward intern benefits. Many college students think twice about spending a few bucks on pizza. However, they won’t think twice about taking up an internship in their dream field. One study shows that “graduates who complete three or more internships are more likely to…

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