Social Media
The 101 on Hashtags in 2021 (and How to Use Them)
Let’s get the big question out of the way: What are hashtags? Hashtags on social media platforms like Facebook, twitter and instagram are used to make your content categorized and 1discovered. In other words #hashtags are for search. If you were to ask a millennial or a Gen Zer what this symbol (#) is, 9…
Read MoreInstagram News: Navigation Bar Dedicated for Reels and Shopping
Did Instagram just revolutionize online shopping? We say yes. Back in July of 2020, Instagram had introduced Instagram Shop, a new e-commerce destination that makes it easier to shop from brands and creators. Since then, shoppable posts increased traffic by over 1,416%, an impressive number considering all it was was an additional tag on a…
Read More4 Photography Tips For the Best Head Shots
Your LinkedIn profile could use a refresh. After all, you are a professional. In this digital age, 88% of U.S. consumers research products online to buy in-store (fashion united, 2018). If science taught us anything, it’s that we remember images much easier than text; therefore, you should consider your headshot as the logo for your…
Read More8 Social Media Mistakes that Annoy Your Audience
Social Media can be fun, but sometimes we make mistakes that annoy our audience. Here’s some things to be conscious of: Adobe recently conducted a new study of 1,000 U.S. consumers, which outlines what, specifically, annoys them most about social media content from brands. Want to keep your social media audience happy and engaged? Avoid…
Read MoreWhich 7 Counties Have No More Instagram Likes?
Are you one of the seven countries where Instagram are testing the removal of likes? Will the removal of likes help in any way and make the overall platform experience better? Instagram announced that it is removing likes as part of a broader focus on the user wellbeing. In a recent Interview with Gayle King…
Read More5 Tactics That Will Change Your Instagram Game
Argh, we have a love-hate relationship with Instagram as social media specialists. Just as soon as you start calling yourself ‘Lord of the Gram’, and ‘Master of Media’, because you’re are on a roll, Instagram always does something we loathe. It changes its algorithm. What does that mean? Usually, it means that the methods that…
Read More7 Ways To Elevate Your Brand’s Social Media Presence
Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…
Read More5 Tips For Growing Your eCommerce Business with Social Media
Social media and ecommerce are becoming increasingly intertwined in our personal and professional lives. Where they intersect is where your business flourishes. It’s important for your ecommerce strategy to be stressed on social media, since people spend over two hours daily browsing. Instagram recently released an update allowing users to save products to a shoppable…
Read More5 Cyber Monday Tips & Ideas To Drive Sales In 2018
Unlike Black Friday’s in-store chaos, Cyber Monday let’s you enjoy your shopping experience without the crushing crowds of Black Friday. Without the hustle and bustle of the in-store experience, many consumers prefer Cyber Monday. In 2017, Cyber Monday hit a whopping total of $6.59 billion in online sales marking a 16.8 percent increase in comparison…
Read MoreSmall Business Saturday Tips For Local Marketing
ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday, because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…
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