Small Business Saturday Tips For Local Marketing

ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday,  because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…

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Movember Tips For Local Marketing

How do you leverage a viral international campaign like MOVEMBER to promote your business and support a great cause? Two words: creative strategy. Movember aka “No Shave November” spotlights men’s health issues using humor and UGC. Even local businesses as well as national brands have noticed and harnessed the power of viral media. How will…

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Black Friday Marketing Tips and Tricks

Is Your Business Ready for Black Friday 2018? We’re just a day away from Halloween, yet Christmas as well as Hanukkah decorations have adorned the store aisles and city streets for weeks.  Businesses are yearning for Black Friday around the corner.  For businesses, it all comes down to revenue — and a LOT of it!…

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6 Google Ad Campaign Tips You Never Knew You Needed

Starting a Google Ad campaign can be a smart move for your business, as we discussed last week. But Google ad campaigns with Google Ads can take some trial and error before you’re generating real, meaningful leads. Here are some tips that can take your Google ad campaign to the next level: 1. Take your…

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Google Advertising Advice For Your Business

Google Ads (formerly Google AdWords), along with a long-term SEO strategy, is one of the best ways to generate quick revenue for your business. Into the Blue has expert Google Advertising advice that can help small- and large-scale businesses alike. The following Google Advertising advice will help your brand gain views by the thousands with…

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How to Start Your Cause-Related Marketing Campaign

Supporting a charitable cause can speak volumes for your brand. More businesses are beginning to realize the significance of cause-related marketing. Consumers don’t just care about your product, but also the heart & soul of people behind it. According to Cause Good, “nearly nine in ten U.S. shoppers said given equivalent price and quality, they…

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B2B Blogging Strategies to Ramp Up Your SEO Strategy

B2B blogging fundamentals In a marketing landscape shrouded by easily-digested 15-word testimonials and 30-second videos, B2B blogging is essential to build your brand’s SEO, as well as nurture customer relations. As with many things – you get in what you put out. That means if you’re churning out posts in 15 minutes without digging and…

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Influencer Marketing Made Simple and Successful for Your Brand

Bigger isn’t always better, especially when implementing influencers in your marketing. Influencer marketing has become a foundation for many brands’ social media strategy. But developing that influencer marketing campaign can be a confusing, winding road to navigate. You find yourself asking the same questions: Who do I contact? How many followers should they have? Will…

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Sales Funnel Ultimate Cheat Sheet For Boosting Sales and Brand Awareness

Long gone are the days of selling door-to-door (unless you’re a Girl Scout). In this day and age, developing a solid sales funnel is the heart of every ecommerce strategy. Without a user-friendly sales funnel, many potential customers could be slipping through the cracks of your website without you knowing. An effective sales funnel should…

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3 Ways to Use Visual Marketing

How to Use Visual Marketing for Your Campaign We’ve praised the power of direct mail and the old-school methods of advertising before. But it’s time to address the elephant in the room, that’s probably on its computer – we live in a digital age.  Content comes in sizes and shapes as well as mediums and…

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