WellFest 2019 Recap

Investments Limited and Busy Body Fitness hosted WellFest 2019 this past weekend and it was a success! It took place at the Shops at University Park, and it was a day full of food, friends, fitness and fun! The weather was perfect and it was a beautiful day for a delightful event. Upon arrival, all…

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Meet the Bloggers & Influencers at the iCLUB Networking Group

In celebration of the all new, beautifully renovated Sanctuary Tower and Shops, Investments Limited and Into the Blue Agency will be hosting the exclusive iCLUB Networking Group on Thursday August 8, 2019 from 5pm to 7pm at the beautiful new showroom of Zimmerman Kitchen Design. Meet the Bloggers & Influencers.  iClub is more than a networking…

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Carnevale at Vespri Siciliani Trattoria & Bar

At Into the Blue, we love creating incredible experiences! Introducing Carnevale at Vespri Siciliani, an Italian Festival themed event for the residents of Royal Palm Place in downtown Boca Raton, Florida. The evening included festive masks, raffles, and an array of delicious fare by the chefs including homemade meatballs, cannoli, calamari and caprese.  Vespri Siciliani…

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5 Cyber Monday Tips & Ideas To Drive Sales In 2018

Unlike Black Friday’s in-store chaos, Cyber Monday let’s you enjoy your shopping experience without the crushing crowds of Black Friday. Without the hustle and bustle of the in-store experience, many consumers prefer Cyber Monday. In 2017, Cyber Monday hit a whopping total of $6.59 billion in online sales marking a 16.8 percent increase in comparison…

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Small Business Saturday Tips For Local Marketing

ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday,  because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…

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Event Planning vs Event Marketing: Part 3

Importance of Events Marketing Welcome to the third and final part of Into the Blue’s crash course on event marketing. Before you read on, you should catch up on Part 1, which was dedicated to analyzing your audience and deciding your strategy. After that, make sure to get up to speed on Part 2, dedicated…

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Events Planning vs. Event Marketing: Part 2

You learned from the first part of our events planning blog series about creating a balanced event schedule and defining your goals. With an event set in stone and a goal in mind, the next part is to start putting the key elements together. Like we mentioned before, events can be time-consuming and expensive –…

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Event Planning vs. Event Marketing: What’s Your Strategy?

Event Planning vs. Event Marketing: What’s Your Strategy? The sands of time are beginning to fall, and your big event is coming up. Right now, your event planning wheels should be turning – and its best to start early. Event planning can be a rather expensive form of marketing if not budgeted and planned properly.…

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Top 10 Elements of a Beneficial Sponsorship

Companies are approached everyday to sponsor events, charitable causes and campaigns, athletes, celebrities and influencers. So often, the sponsorship falls short on the trackable benefits for a variety of reasons. From Into The Blue Agency founder, Sharon Patterson who has created, launched and managed hundreds of events throughout the US, here are a few inside…

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