Understanding the difference plus strategies for authentically powerful social media. Influencers have taken over social media with the intent of providing “social proof” of brands, destinations and experiences to their followers. Every time you open your apps for TikTok to Instagram, YouTube to Facebook; they’re touting first-hand experiences with fashion, cosmetics and supplements to destinations,…
Read MoreInfluencer Marketing Made Simple and Successful for Your Brand
Bigger isn’t always better, especially when implementing influencers in your marketing. Influencer marketing has become a foundation for many brands’ social media strategy. But developing that influencer marketing campaign can be a confusing, winding road to navigate. You find yourself asking the same questions: Who do I contact? How many followers should they have? Will…
Read More Sales Funnel Ultimate Cheat Sheet For Boosting Sales and Brand Awareness
Long gone are the days of selling door-to-door (unless you’re a Girl Scout). In this day and age, developing a solid sales funnel is the heart of every ecommerce strategy. Without a user-friendly sales funnel, many potential customers could be slipping through the cracks of your website without you knowing. An effective sales funnel should…
Read More 8 Instagram Growth Tips Every Brand Needs To Know
8 Instagram Growth Tips Every Brand Needs To Know With Instagram on your side, you can reach thousands of people you can’t otherwise – 1 billion people, to be exact, up from 800 million in September 2017. If your business isn’t already on Instagram – you’re missing out. If you harness Instagram’s power properly, you…
Read More 5 Easy Steps To Improve Your Web Design
First impressions are everything. Your web design can make or break people’s first impression of your brand. You’ve spent countless hours brainstorming ways to drive traffic to your site, but it only takes 50 milliseconds for people to form on opinion on it. Interacting with your website should be an intriguing, positive experience. With these…
Read More Event Planning vs Event Marketing: Part 3
Importance of Events Marketing Welcome to the third and final part of Into the Blue’s crash course on event marketing. Before you read on, you should catch up on Part 1, which was dedicated to analyzing your audience and deciding your strategy. After that, make sure to get up to speed on Part 2, dedicated…
Read More Events Planning vs. Event Marketing: Part 2
You learned from the first part of our events planning blog series about creating a balanced event schedule and defining your goals. With an event set in stone and a goal in mind, the next part is to start putting the key elements together. Like we mentioned before, events can be time-consuming and expensive –…
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