Bigger isn’t always better, especially when implementing influencers in your marketing. Influencer marketing has become a foundation for many brands’ social media strategy. But developing that influencer marketing campaign can be a confusing, winding road to navigate. You find yourself asking the same questions: Who do I contact? How many followers should they have? Will…

Long gone are the days of selling door-to-door (unless you’re a Girl Scout). In this day and age, developing a solid sales funnel is the heart of every ecommerce strategy. Without a user-friendly sales funnel, many potential customers could be slipping through the cracks of your website without you knowing. An effective sales funnel should…

8 Instagram Growth Tips Every Brand Needs To Know With Instagram on your side, you can reach thousands of people you can’t otherwise – 1 billion people, to be exact, up from 800 million in September 2017. If your business isn’t already on Instagram – you’re missing out. If you harness Instagram’s power properly, you…

First impressions are everything. Your web design can make or break people’s first impression of your brand. You’ve spent countless hours brainstorming ways to drive traffic to your site, but it only takes 50 milliseconds for people to form on opinion on it. Interacting with your website should be an intriguing, positive experience. With these…

Importance of Events Marketing Welcome to the third and final part of Into the Blue’s crash course on event marketing. Before you read on, you should catch up on Part 1, which was dedicated to analyzing your audience and deciding your strategy. After that, make sure to get up to speed on Part 2, dedicated…

You learned from the first part of our events planning blog series about creating a balanced event schedule and defining your goals. With an event set in stone and a goal in mind, the next part is to start putting the key elements together. Like we mentioned before, events can be time-consuming and expensive –…