Understanding the difference plus strategies for authentically powerful social media. Influencers have taken over social media with the intent of providing “social proof” of brands, destinations and experiences to their followers. Every time you open your apps for TikTok to Instagram, YouTube to Facebook; they’re touting first-hand experiences with fashion, cosmetics and supplements to destinations,…
Read More6 Google Ad Campaign Tips You Never Knew You Needed
Starting a Google Ad campaign can be a smart move for your business, as we discussed last week. But Google ad campaigns with Google Ads can take some trial and error before you’re generating real, meaningful leads. Here are some tips that can take your Google ad campaign to the next level: 1. Take your…
Read More Google Advertising Advice For Your Business
Google Ads (formerly Google AdWords), along with a long-term SEO strategy, is one of the best ways to generate quick revenue for your business. Into the Blue has expert Google Advertising advice that can help small- and large-scale businesses alike. The following Google Advertising advice will help your brand gain views by the thousands with…
Read More How to Start Your Cause-Related Marketing Campaign
Supporting a charitable cause can speak volumes for your brand. More businesses are beginning to realize the significance of cause-related marketing. Consumers don’t just care about your product, but also the heart & soul of people behind it. According to Cause Good, “nearly nine in ten U.S. shoppers said given equivalent price and quality, they…
Read More B2B Blogging Strategies to Ramp Up Your SEO Strategy
B2B blogging fundamentals In a marketing landscape shrouded by easily-digested 15-word testimonials and 30-second videos, B2B blogging is essential to build your brand’s SEO, as well as nurture customer relations. As with many things – you get in what you put out. That means if you’re churning out posts in 15 minutes without digging and…
Read More 8 Must-Have Tips to Increase the Value of Your Brand Naming Toolbox
What’s the first thing people notice about your brand? Is it your website? Or is it your social media? Maybe the friendly voice on the other side of the phone? Spoiler alert: It’s none of the above. It’s your brand name — which means you need to load your brand naming toolbox with useful strategies.…
Read More Mini Instagram Growth Guide: Fitness Edition
The fitness industry on Instagram is kind of a big deal. After all, over 287 million posts are filed under #fitness to date. While you may know hundreds of fitness Instagram accounts by their handle, there are thousands that go undiscovered.Why? Perhaps it’s because they’re tagging their photos with soley #fitness and getting lost in…
Read More