Movember Tips For Local Marketing

How do you leverage a viral international campaign like MOVEMBER to promote your business and support a great cause? Two words: creative strategy. Movember aka “No Shave November” spotlights men’s health issues using humor and UGC. Even local businesses as well as national brands have noticed and harnessed the power of viral media.

How will you leverage cause marketing to give back AND promote your business?

Movember means it’s time to throw away your razors. (For now, hopefully.) The trend that has thousands of men growing their facial hair throughout the month began as a grassroots movement. Then, it manifested into a social media and viral marketing sensation. Now women, too, are upping their game.

Want ideas to take stock in Movember? Here are a few promotions from the creative minds at Into the Blue just for you:

SALONS + SPAS:

This is a natural category for Movember! Our Movember promotion ideas are designed to educate, give back, boost in-store and online traffic and brand awareness and above all, have fun.

Coordinate your male staff to participate in the cause and grow their ‘stache all month long. Make it a contest rewarding creativity as well as social sharing.
Promote facial hair services by encouraging client participation, displaying style trends, promoting shave products and donating some proceeds to a men’s health charity.
Use station mirrors to have informative yet stylish promotional cards. Also, don’t forget mustache photo props. Encourage clients to take/share photos in your salon with their fake ‘stache (tagging your business of course) and donate a portion of service proceeds to charity.
For spas, massages reduce stress, alleviate pain and improve circulation. Promote the benefits of massage services while giving a portion to a great cause.
Host an event inviting clients and friends for a night of salon or spa services with a mustache theme throughout and a portion of the event donated to a local charity.

GYMS + HEALTH CLUBS

Exercise is documented as the best medicine to boost immunity, improve your cardiovascular health, slow aging and much more.

Nurture memberships and welcome others from throughout the community.

Host a “mustache growing/wearing” fitness competition with a bring a friend element. This is the perfect element to generate more awareness, boost membership and educate men on improving their health. Always encourage social sharing. Movember is the perfect platform to promote free trials, welcome new member prospects and educate and reward existing members for their participation.
Create an advertising and social media campaign with a promotional membership rate that dedicates a portion of new member proceeds to a men’s health cause. (Also consider upping free trials with a suggested donation.)
Education is a key component that makes Movember the perfect platform to promote more than membership. At the same time, promote body fat scans, nutrition evaluations, personal training and other services. Use these services to emphasize total body wellness to your male members.

MEDICAL + PROFESSIONAL SERVICES

Movember is the perfect opportunity to reconnect with current as well as past patients or clients. You can reconnect and subsequently provide education and show you care about their health. Encourage staff to grow their mustache during the month and everyone can also wear men’s health awareness pins to generate more important dialogue with patients.
Regardless of your industry, use blogs, emails, events and mailing lists. Through them, share healthy eating habits, what to look for on health screen check lists and other statistics and research. Also offer promotions on evaluations to encourage male patients and clients to take an important step towards wellness.

RESTAURANTS

You are what you eat. Take the opportunity in Movember to showcase your healthy menu options. Afterward, showcase that a portion of proceeds will go to men’s health charities.
For casual restaurants as well as sports bars – the sky’s the limit on the fun you can leverage for Movember! At the start of the month, coordinate a theme night for all wait and bar staff to grow or wear a mustache, provide patrons with mustaches and encourage sharing on social media.
Feature a special dish and/or themed drink that will support men’s health charities.
Add a ‘stache to your brand image. Burger King’s campaign showcases the King sporting a new mustache offering specials on certain items which will raise funds for different causes.

Into the Blue can help you to build powerful campaigns for any goal your business has. Let us do the work to elevate your brand, email [email protected].

How will you leverage cause marketing to give back AND promote your business?

Want ideas to take stock in Movember? Here are a few promotions from the creative minds at Into the Blue just for you:

SALONS + SPAS:

This is a natural category for Movember! Our Movember promotion ideas are designed to educate, give back, boost in-store and online traffic and brand awareness and above all, have fun.

Coordinate your male staff to participate in the cause and grow their ‘stache all month long. Make it a contest rewarding creativity as well as social sharing.

Promote facial hair services by encouraging client participation, displaying style trends, promoting shave products and donating some proceeds to a men’s health charity.

Use station mirrors to have informative yet stylish promotional cards. Also, don’t forget mustache photo props. Encourage clients to take/share photos in your salon with their fake ‘stache (tagging your business of course) and donate a portion of service proceeds to charity.

For spas, massages reduce stress, alleviate pain and improve circulation. Promote the benefits of massage services while giving a portion to a great cause.

Host an event inviting clients and friends for a night of salon or spa services with a mustache theme throughout and a portion of the event donated to a local charity.

GYMS + HEALTH CLUBS

Exercise is documented as the best medicine to boost immunity, improve your cardiovascular health, slow aging and much more.

Nurture memberships and welcome others from throughout the community.

Create an advertising and social media campaign with a promotional membership rate that dedicates a portion of new member proceeds to a men’s health cause. (Also consider upping free trials with a suggested donation.)

Education is a key component that makes Movember the perfect platform to promote more than membership. At the same time, promote body fat scans, nutrition evaluations, personal training and other services. Use these services to emphasize total body wellness to your male members.

MEDICAL + PROFESSIONAL SERVICES

RESTAURANTS

You are what you eat. Take the opportunity in Movember to showcase your healthy menu options. Afterward, showcase that a portion of proceeds will go to men’s health charities.

For casual restaurants as well as sports bars – the sky’s the limit on the fun you can leverage for Movember! At the start of the month, coordinate a theme night for all wait and bar staff to grow or wear a mustache, provide patrons with mustaches and encourage sharing on social media.

Feature a special dish and/or themed drink that will support men’s health charities.

Add a ‘stache to your brand image. Burger King’s campaign showcases the King sporting a new mustache offering specials on certain items which will raise funds for different causes.

Into the Blue can help you to build powerful campaigns for any goal your business has. Let us do the work to elevate your brand, email [email protected].