5 Tactics That Will Change Your Instagram Game

Argh, we have a love-hate relationship with Instagram as social media specialists. Just as soon as you start calling yourself ‘Lord of the Gram’, and ‘Master of Media’, because you’re are on a roll, Instagram always does something we loathe. It changes its algorithm. 

What does that mean? Usually, it means that the methods that have taken months to figure out, and the tactics that we have found successful, are no longer going to be as effective anymore. Instagram may decide to limit who sees your content now based on activity, or you may only see posts from people you’ve messaged in the last 30 days. Which is probably great if you’re an individual, but what about if you’re a business?

With the newest algorithm change, our team has endeavored to research, reconstruct and test new methods to achieve top quality organic growth.  To win the Instagram marketing game, here are a few important tips to help you grow and get noticed by your followers:

1. Be aware of Instagram updates, and algorithm changes. That way, you will understand if your methods are suddenly not as effective anymore.

2. Consistency is the key to connecting with people. Due to Instagram’s latest algorithm, you need to be posting content regularly to be seen by others. This means EVERY DAY. But don’t bombard your users like spam, with 5 posts a day every day.

3. Create a strategy. Instagram can drive more sales than a tv commercial, can be your sole marketing campaign, and even make your brand a household name in less than a month – if you have the right strategy. You won’t believe how many businesses don’t even adopt one!  When creating a strategy, know your audience. Who is your ideal customer and what are their top interests? Instagram is visual so create a strategy that communicates your brand message and appeals to their interests — with high quality photos and video.

4. Understand how you can monetize your account. First, have a website with apps and plugins that work seamlessly with social media. Second, create a Facebook catalog of your products. Third, create value by rewarding your followers with exclusive information or first-time announcements (new products, events, contests, promotions).  Fourth, tie user generated content with your online catalog to show your products being used in real life, (in other words, be authentic). Fifth, put your influencers to work for you by creating exclusives for their followers that build your following and generate sales.  There are over two dozen methods that will help you be successful in monetizing – email us to learn more.

5. Remember social media is “SOCIAL”. That means it should be real, two-way conversation. The more real and original your content is, the more response and growth you’ll receive.  Often businesses post content without responding to questions and opinions. When followers see you’re absent behind your posts, they unfollow or disengage.

6. There are numerous in-store and event methods you can employ to increase your following in your store, restaurant, business or event.  Shelf interactives that offer more information, moderated Wifi access, gifts with purchase, discounts or enter to win opportunities that require a follow, will help you capture and build your audience with “pre-qualified” new followers.

7. Manage your expectations. While Instagram has so much potential to be a game changer, don’t forget your account is just one of the millions! Remember time of day, consistency, value of content, and active engagement are key… (and the fact that only 10% or less see each post). Growth and opportunity take time and patience, but most of all, it is important to do it the right way.