Black Friday Marketing Tips and Tricks

Is Your Business Ready for Black Friday 2018? We’re just a day away from Halloween, yet Christmas as well as Hanukkah decorations have adorned the store aisles and city streets for weeks.  Businesses are yearning for Black Friday around the corner.  For businesses, it all comes down to revenue — and a LOT of it!…

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Mini Instagram Growth Guide: Fitness Edition

The fitness industry on Instagram is kind of a big deal. After all, over 287 million posts are filed under #fitness to date. While you may know hundreds of fitness Instagram accounts by their handle, there are thousands that go undiscovered.Why? Perhaps it’s because they’re tagging their photos with soley #fitness and getting lost in…

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Influencer Marketing Made Simple and Successful for Your Brand

Bigger isn’t always better, especially when implementing influencers in your marketing. Influencer marketing has become a foundation for many brands’ social media strategy. But developing that influencer marketing campaign can be a confusing, winding road to navigate. You find yourself asking the same questions: Who do I contact? How many followers should they have? Will…

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Sales Funnel Ultimate Cheat Sheet For Boosting Sales and Brand Awareness

Long gone are the days of selling door-to-door (unless you’re a Girl Scout). In this day and age, developing a solid sales funnel is the heart of every ecommerce strategy. Without a user-friendly sales funnel, many potential customers could be slipping through the cracks of your website without you knowing. An effective sales funnel should…

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8 Instagram Growth Tips Every Brand Needs To Know

8 Instagram Growth Tips Every Brand Needs To Know With Instagram on your side, you can reach thousands of people you can’t otherwise – 1 billion people, to be exact, up from 800 million in September 2017. If your business isn’t already on Instagram – you’re missing out. If you harness Instagram’s power properly, you…

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5 Easy Steps To Improve Your Web Design

First impressions are everything. Your web design can make or break people’s first impression of your brand. You’ve spent countless hours brainstorming ways to drive traffic to your site, but it only takes 50 milliseconds for people to form on opinion on it. Interacting with your website should be an intriguing, positive experience. With these…

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Event Planning vs Event Marketing: Part 3

Importance of Events Marketing Welcome to the third and final part of Into the Blue’s crash course on event marketing. Before you read on, you should catch up on Part 1, which was dedicated to analyzing your audience and deciding your strategy. After that, make sure to get up to speed on Part 2, dedicated…

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3 Ways to Use Visual Marketing

How to Use Visual Marketing for Your Campaign We’ve praised the power of direct mail and the old-school methods of advertising before. But it’s time to address the elephant in the room, that’s probably on its computer – we live in a digital age.  Content comes in sizes and shapes as well as mediums and…

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10 Tips to Using LinkedIn

LinkedIn is unlike any other social media platform. It represents the best of what modern technology has to offer in the world of marketing. The vast online marketplace gives businesses access to a plethora of resources, ideas, and recruits. However, it’s often misunderstood, neglected, and underutilized. Social Media Consultant John Nemo, who made more than…

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6 Simple, But Overlooked Ways to Build Your Personal Professional Brand

Spend 30 minutes each week to build your personal brand. Many of us are guilty of putting all our efforts into our daily professional responsibilities and don’t take the time to invest in ourselves. Obviously job responsibilities are priority, but it’s important to to take the time to also keep up your personal brand image.…

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