5 Cyber Monday Tips & Ideas To Drive Sales In 2018

Unlike Black Friday’s in-store chaos, Cyber Monday let’s you enjoy your shopping experience without the crushing crowds of Black Friday. Without the hustle and bustle of the in-store experience, many consumers prefer Cyber Monday. In 2017, Cyber Monday hit a whopping total of $6.59 billion in online sales marking a 16.8 percent increase in comparison…

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Event Planning vs Event Marketing: Part 3

Importance of Events Marketing Welcome to the third and final part of Into the Blue’s crash course on event marketing. Before you read on, you should catch up on Part 1, which was dedicated to analyzing your audience and deciding your strategy. After that, make sure to get up to speed on Part 2, dedicated…

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