Website Compliance: Does Your Website Follow ADA Guidelines?

In 1990 the Americans with Disabilities Act was enacted to prevent discrimination towards citizens with disabilities. The law made it illegal to discriminate against a disabled person in terms of employment opportunities, access to transportation, public accommodations, communications, and government activities. The act focused largely on physical barriers for the disabled that made it difficult…

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5 Tips For Growing Your eCommerce Business with Social Media

Social media and ecommerce are becoming increasingly intertwined in our personal and professional lives. Where they intersect is where your business flourishes. It’s important for your ecommerce strategy to be stressed on social media, since people spend over two hours daily browsing. Instagram recently released an update allowing users to save products to a shoppable…

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Small Business Saturday Tips For Local Marketing

ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday,  because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…

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Movember Tips For Local Marketing

How do you leverage a viral international campaign like MOVEMBER to promote your business and support a great cause? Two words: creative strategy. Movember aka “No Shave November” spotlights men’s health issues using humor and UGC. Even local businesses as well as national brands have noticed and harnessed the power of viral media. How will…

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Black Friday Marketing Tips and Tricks

Is Your Business Ready for Black Friday 2018? We’re just a day away from Halloween, yet Christmas as well as Hanukkah decorations have adorned the store aisles and city streets for weeks.  Businesses are yearning for Black Friday around the corner.  For businesses, it all comes down to revenue — and a LOT of it!…

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6 Google Ad Campaign Tips You Never Knew You Needed

Starting a Google Ad campaign can be a smart move for your business, as we discussed last week. But Google ad campaigns with Google Ads can take some trial and error before you’re generating real, meaningful leads. Here are some tips that can take your Google ad campaign to the next level: 1. Take your…

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Google Advertising Advice For Your Business

Google Ads (formerly Google AdWords), along with a long-term SEO strategy, is one of the best ways to generate quick revenue for your business. Into the Blue has expert Google Advertising advice that can help small- and large-scale businesses alike. The following Google Advertising advice will help your brand gain views by the thousands with…

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Mini Instagram Growth Guide: Fitness Edition

The fitness industry on Instagram is kind of a big deal. After all, over 287 million posts are filed under #fitness to date. While you may know hundreds of fitness Instagram accounts by their handle, there are thousands that go undiscovered.Why? Perhaps it’s because they’re tagging their photos with soley #fitness and getting lost in…

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10 Tips to Using LinkedIn

LinkedIn is unlike any other social media platform. It represents the best of what modern technology has to offer in the world of marketing. The vast online marketplace gives businesses access to a plethora of resources, ideas, and recruits. However, it’s often misunderstood, neglected, and underutilized. Social Media Consultant John Nemo, who made more than…

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How Interns Benefit Your Business

Intern Benefits For Your Business When looking for potential employees, look toward intern benefits. Many college students think twice about spending a few bucks on pizza. However, they won’t think twice about taking up an internship in their dream field. One study shows that “graduates who complete three or more internships are more likely to…

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