branding Archives - Into The Blue Creative Agency

Onward – A Blog from Into the Blue’s Creative Director

Oh, what a year. Seriously – if you asked me in January, I could never have told you I’d besitting where I am writing this. Not a chance. It’s truly been a roller coaster – for all of us. So aswe continue to chug along in the weird hangover from the series finale of the…

7 Ways To Elevate Your Brand’s Social Media Presence

Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…

5 Cyber Monday Tips & Ideas To Drive Sales In 2018

Unlike Black Friday’s in-store chaos, Cyber Monday let’s you enjoy your shopping experience without the crushing crowds of Black Friday. Without the hustle and bustle of the in-store experience, many consumers prefer Cyber Monday. In 2017, Cyber Monday hit a whopping total of $6.59 billion in online sales marking a 16.8 percent increase in comparison…

Movember Tips For Local Marketing

How do you leverage a viral international campaign like MOVEMBER to promote your business and support a great cause? Two words: creative strategy. Movember aka “No Shave November” spotlights men’s health issues using humor and UGC. Even local businesses as well as national brands have noticed and harnessed the power of viral media. How will…

8 Must-Have Tips to Increase the Value of Your Brand Naming Toolbox

What’s the first thing people notice about your brand? Is it your website? Or is it your social media? Maybe the friendly voice on the other side of the phone? Spoiler alert: It’s none of the above. It’s your brand name — which means you need to load your brand naming toolbox with useful strategies.…

Influencer Marketing Made Simple and Successful for Your Brand

Bigger isnâ€™t always better, especially when implementing influencers in your marketing. Influencer marketing has become a foundation for many brandsâ€™ social media strategy. But developing that influencer marketing campaign can be a confusing, winding road to navigate. You find yourself asking the same questions: Who do I contact? How many followers should they have? Will…

Sales Funnel Ultimate Cheat Sheet For Boosting Sales and Brand Awareness

Long gone are the days of selling door-to-door (unless youâ€™re a Girl Scout). In this day and age, developing a solid sales funnel is the heart of every ecommerce strategy. Without a user-friendly sales funnel, many potential customers could be slipping through the cracks of your website without you knowing. An effective sales funnel should…

5 Easy Steps To Improve Your Web Design

First impressions are everything. Your web design can make or break people’s first impression of your brand. You’ve spent countless hours brainstorming ways to drive traffic to your site, but it only takes 50 milliseconds for people to form on opinion on it. Interacting with your website should be an intriguing, positive experience. With these…

Tips For Better Branding

Tips for Better Branding Starting a business is a lot like creating a building. You start with blueprints, source the right materials, construct the building, and then place the finishing touches. This relates to better branding. The “blueprints” are research, “materials” being thoughtful planning, the “building” is idea and concept development. Afterward, the “finishing touches”…

3 Ways to Use Visual Marketing

How to Use Visual Marketing for Your Campaign We’ve praised the power of direct mail and the old-school methods of advertising before. But it’s time to address the elephant in the room, that’s probably on its computer – we live in a digital age. Content comes in sizes and shapes as well as mediums and…