Event Planning vs Event Marketing: Part 3

Importance of Events Marketing Welcome to the third and final part of Into the Blue’s crash course on event marketing. Before you read on, you should catch up on Part 1, which was dedicated to analyzing your audience and deciding your strategy. After that, make sure to get up to speed on Part 2, dedicated…

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Events Planning vs. Event Marketing: Part 2

You learned from the first part of our events planning blog series about creating a balanced event schedule and defining your goals. With an event set in stone and a goal in mind, the next part is to start putting the key elements together. Like we mentioned before, events can be time-consuming and expensive –…

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Event Planning vs. Event Marketing: What’s Your Strategy?

Event Planning vs. Event Marketing: What’s Your Strategy? The sands of time are beginning to fall, and your big event is coming up. Right now, your event planning wheels should be turning – and its best to start early. Event planning can be a rather expensive form of marketing if not budgeted and planned properly.…

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10 Tips to Using LinkedIn

LinkedIn is unlike any other social media platform. It represents the best of what modern technology has to offer in the world of marketing. The vast online marketplace gives businesses access to a plethora of resources, ideas, and recruits. However, it’s often misunderstood, neglected, and underutilized. Social Media Consultant John Nemo, who made more than…

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