Google Ads (formerly Google AdWords), along with a long-term SEO strategy, is one of the best ways to generate quick revenue for your business. Into the Blue has expert Google Advertising advice that can help small- and large-scale businesses alike.
The following Google Advertising advice will help your brand gain views by the thousands with just an investment. Of course, it’s not that easy — you still need to know your industry’s keywords.
Here’s Into the Blue Agency’s Google Advertising advice for your next campaign:
What is Google Ads (Google Advertising)?
Google Ads is the system which businesses compete over their industry’s keywords. Basically, the advertiser “bids” for keywords with both ad money and quality. If your brand has both — there’s a good chance that your ad will give you the highest ROI. What makes Google Ads cost-efficient is the fact that it’s PPC, which means it’s performance-based. (Yes, they’re much more effective than banner/display ads.)
Google Advertising advice from Into the Blue
Although Google Ads is simple on the surface, not everyone uses it to its full potential. There are some strategies to implement outside of Google that will help you rank on Google. Here are some things you need to consider before and after spending money on Google Ads:
Build your SEO strategy first
You’ll rank organically only if you’re creating content and weaving links into your posts. The best way to ensure that is to cracking down on your sales funnel, web design and social media. Once you build that solid foundation, you can use paid campaigns to improve your rankings even more.
Think about it. Even if your paid campaign lands you visitors, none of them will convert if there’s no content to convince them to do so. So before you pay for a campaign, think about what you want that ad to accomplish.
Landing Page Design
One often overlooked element of a successful ad campaign is the landing page. A landing page is where someone “lands” on your website after clicking an ad. While a homepage should be a good introduction to your business it may not be the best selection for leveraging your ad campaign.
Remarket afterward
You’ve paid for your campaign and it’s working. If you want to keep the audience you’re attracting — you need to invest in remarketing.
(Remarketing: Showing ads to people who have previously visited your site)
This tactic can help boost your conversion rate because people are more likely to become a customer if they’ve heard of your brand. Google Ads allows you to run remarketing campaigns, but the costs may vary depending on the keyword. Depending on your conversion goal, remarketing campaigns can improve your overall CTR.
PPC campaigns are your best friend
Advertisers’ favorite thing about Google Ads is that it’s PPC — which means your money isn’t going to waste. Additionally, you can spend as much or as little you want and still get results, keeping in mind that low budgets limit the number of impressions your ad will receive.
Your budget is in your control — fortunately, Google advertising is very flexible. If your campaign is taking off, you can invest more. If it’s not doing so well, you can pull back.
Keywords are essential
This is probably our biggest piece of Google advertising advice.
Google Ads works on an auction system — and the hot commodities are keywords.You auction with money and quality ads (as mentioned before). Going through the Google Ads process can help you learn a lot about what keywords you should start focusing on.
Broader search terms are going to be more expensive than specific ones. For example, if you’re a fitness equipment brand and your keyword bid is “health,” it’s going to be more expensive than “fitness equipment,” a longer keyword.
By experimenting with which keywords you rank and don’t rank for, you can come out of your campaign with not only customers — but also valuable keyword research.
Quality over quantity
You’ll never get conversions if you rank for irrelevant keywords. They should be terms that concentrate on what you want to accomplish. For example, if your campaign is for e-commerce, you shouldn’t concentrate on “how-to” keywords as these are more informational and people searching for how to do something are usually looking to learn something or research. They aren’t ready to buy. Buyers will use more specific terms to find what they are looking for. Do your research!
That’s why educating yourself on keywords and seeking outside help are so crucial to creating an effective ad that’s worth the cost.
How Into the Blue can help you with your Google Ads campaign
For our clients across nearly all industries, Into the Blue has mastered the secretly complex platform. We’ve seen our Google Advertising campaigns reach all of our goals including more sales, more clicks and more customers. Let Into the Blue do your keyword research for you to maximize your Google Ads potential. It’s simple to understand at face value, but there’s much more research to be done. We’ll use our experience to help your business make the most out of your budget.
For more tips on Google Ads, check out 6 Quick Adwords Tips from our Google Ads Certified Search Guru, Nick.
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