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Understanding the difference plus strategies for authentically powerful social media. Influencers have taken over social media with the intent of providing “social proof” of brands, destinations and experiences to their followers. Every time you open your apps for TikTok to Instagram, YouTube to Facebook; they’re touting first-hand experiences with fashion, cosmetics and supplements to destinations,…

In today’s digital landscape, artificial intelligence (AI) has revolutionized marketing strategies, offering innovative solutions to enhance efficiency, personalization, and customer engagement. From predictive analytics to chatbots and recommendation engines, AI-powered tools are reshaping the way brands “connect” with their audiences. However, harnessing the full potential of AI in marketing requires a strategic and ethical approach.…

  Season is here and it’s looking sunnier than ever! Your team at Into the Blue is working diligently behind the scenes, on the scene and on camera to promote some of the most anticipated festivals of the region.  We promise a fun season that’s simply unforgettable! Get ready to mark your calendars and join…

TikTok, How to Use the Platform and Grow Your Following as a Brand TikTok has taken the social media world by storm, with over 1 billion monthly active users worldwide. The platform gained followers and notoriety in its early phase and during the pandemic, for dancing and lip-syncing.  Today it’s a powerful tool for brands…