Branding
Onward – A Blog from Into the Blue’s Creative Director
Oh, what a year. Seriously – if you asked me in January, I could never have told you I’d besitting where I am writing this. Not a chance. It’s truly been a roller coaster – for all of us. So aswe continue to chug along in the weird hangover from the series finale of the…
Read More4 Photography Tips For the Best Head Shots
Your LinkedIn profile could use a refresh. After all, you are a professional. In this digital age, 88% of U.S. consumers research products online to buy in-store (fashion united, 2018). If science taught us anything, it’s that we remember images much easier than text; therefore, you should consider your headshot as the logo for your…
Read MoreRatings, Reviews… Supply Cannon Launches With Dynamic Branding and Intuitive Data
What do you get when you put an engineer, a successful restaurateur, advanced programmers into a room? An industry-leading idea that improves efficiency, reduces time, protects quality and SAVES MONEY. Introducing Supply Cannon, soon to be the industry’s most advanced, intuitive online online source + buying platform for restaurateurs and food service providers. Into the…
Read More7 Ways To Elevate Your Brand’s Social Media Presence
Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…
Read More5 Cyber Monday Tips & Ideas To Drive Sales In 2018
Unlike Black Friday’s in-store chaos, Cyber Monday let’s you enjoy your shopping experience without the crushing crowds of Black Friday. Without the hustle and bustle of the in-store experience, many consumers prefer Cyber Monday. In 2017, Cyber Monday hit a whopping total of $6.59 billion in online sales marking a 16.8 percent increase in comparison…
Read MoreSmall Business Saturday Tips For Local Marketing
ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday, because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…
Read More8 Must-Have Tips to Increase the Value of Your Brand Naming Toolbox
What’s the first thing people notice about your brand? Is it your website? Or is it your social media? Maybe the friendly voice on the other side of the phone? Spoiler alert: It’s none of the above. It’s your brand name — which means you need to load your brand naming toolbox with useful strategies.…
Read More5 Easy Steps To Improve Your Web Design
First impressions are everything. Your web design can make or break people’s first impression of your brand. You’ve spent countless hours brainstorming ways to drive traffic to your site, but it only takes 50 milliseconds for people to form on opinion on it. Interacting with your website should be an intriguing, positive experience. With these…
Read MoreTips For Better Branding
Tips for Better Branding Starting a business is a lot like creating a building. You start with blueprints, source the right materials, construct the building, and then place the finishing touches. This relates to better branding. The “blueprints” are research, “materials” being thoughtful planning, the “building” is idea and concept development. Afterward, the “finishing touches”…
Read More6 Simple, But Overlooked Ways to Build Your Personal Professional Brand
Spend 30 minutes each week to build your personal brand. Many of us are guilty of putting all our efforts into our daily professional responsibilities and don’t take the time to invest in ourselves. Obviously job responsibilities are priority, but it’s important to to take the time to also keep up your personal brand image.…
Read More