Understanding the difference plus strategies for authentically powerful social media. Influencers have taken over social media with the intent of providing “social proof” of brands, destinations and experiences to their followers. Every time you open your apps for TikTok to Instagram, YouTube to Facebook; they’re touting first-hand experiences with fashion, cosmetics and supplements to destinations,…
Read More7 Ways To Elevate Your Brand’s Social Media Presence
Small businesses that thrive are the ones that elevate their social media presence. Social media has become the go-to way to discover new customers, build brand awareness & resonance, do market research and also drive sales. Having a strong social presence is a valuable asset to drive conversions. However, more followers does not necessarily equate…
Read More 5 Tips For Growing Your eCommerce Business with Social Media
Social media and ecommerce are becoming increasingly intertwined in our personal and professional lives. Where they intersect is where your business flourishes. It’s important for your ecommerce strategy to be stressed on social media, since people spend over two hours daily browsing. Instagram recently released an update allowing users to save products to a shoppable…
Read More 5 Cyber Monday Tips & Ideas To Drive Sales In 2018
Unlike Black Friday’s in-store chaos, Cyber Monday let’s you enjoy your shopping experience without the crushing crowds of Black Friday. Without the hustle and bustle of the in-store experience, many consumers prefer Cyber Monday. In 2017, Cyber Monday hit a whopping total of $6.59 billion in online sales marking a 16.8 percent increase in comparison…
Read More Small Business Saturday Tips For Local Marketing
ompWith Black Friday approaching fast, this markedly sends shopping herds to superstores and malls. So how can independent shops get a piece of the pie? The answer is Small Business Saturday, because of American Express. In 2010, the company got savvy during the recession and sought out to support local business. Small Business Saturday was…
Read More Movember Tips For Local Marketing
How do you leverage a viral international campaign like MOVEMBER to promote your business and support a great cause? Two words: creative strategy. Movember aka “No Shave November” spotlights men’s health issues using humor and UGC. Even local businesses as well as national brands have noticed and harnessed the power of viral media. How will…
Read More Black Friday Marketing Tips and Tricks
Is Your Business Ready for Black Friday 2018? We’re just a day away from Halloween, yet Christmas as well as Hanukkah decorations have adorned the store aisles and city streets for weeks. Businesses are yearning for Black Friday around the corner. For businesses, it all comes down to revenue — and a LOT of it!…
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