Understanding the difference plus strategies for authentically powerful social media. Influencers have taken over social media with the intent of providing “social proof” of brands, destinations and experiences to their followers. Every time you open your apps for TikTok to Instagram, YouTube to Facebook; they’re touting first-hand experiences with fashion, cosmetics and supplements to destinations,…
Read MoreRatings, Reviews… Supply Cannon Launches With Dynamic Branding and Intuitive Data
What do you get when you put an engineer, a successful restaurateur, advanced programmers into a room? An industry-leading idea that improves efficiency, reduces time, protects quality and SAVES MONEY. Introducing Supply Cannon, soon to be the industry’s most advanced, intuitive online online source + buying platform for restaurateurs and food service providers. Into the…
Read More Welcoming Jill Zarin at Into the Blue
We love style and design! If you do, follow along with us as we work with Real Housewives of New York alum, Jill Zarin, in the creation of an all-new eCommerce website along with the highly successful launch of her line on Pinterest, Facebook and Instagram. Jill has an incredible eye for design from her…
Read More Website Compliance: Does Your Website Follow ADA Guidelines?
In 1990 the Americans with Disabilities Act was enacted to prevent discrimination towards citizens with disabilities. The law made it illegal to discriminate against a disabled person in terms of employment opportunities, access to transportation, public accommodations, communications, and government activities. The act focused largely on physical barriers for the disabled that made it difficult…
Read More Do You Have A Shorter Attention Span Than a Goldfish? Microsoft says Yes. Here’s Why…
Apps. SnapChat. Instagram. Smart Phones…. Year by year, society is forced to adapt to rapidly advancing technology. Since 2000, roughly the beginning of the mobile revolution, human attention span has decreased from 12 seconds to a disappointing 8 seconds, falling behind that of a goldfish, which holds its rank at 9 seconds. As our brains…
Read More Carnevale at Vespri Siciliani Trattoria & Bar
At Into the Blue, we love creating incredible experiences! Introducing Carnevale at Vespri Siciliani, an Italian Festival themed event for the residents of Royal Palm Place in downtown Boca Raton, Florida. The evening included festive masks, raffles, and an array of delicious fare by the chefs including homemade meatballs, cannoli, calamari and caprese. Vespri Siciliani…
Read More Digital Marketing Trends to Look for in 2019
Digital marketing trends: 2018 recap This year changed the marketing landscape like never before. We saw Instagram TV launch, Google AdWords evolve into Google Ads and the Facebook algorithm completely transform. In 2019, even more digital marketing trends will occur. As January looms over agencies like us and brands like you, it’s important to get…
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