Understanding the difference plus strategies for authentically powerful social media. Influencers have taken over social media with the intent of providing “social proof” of brands, destinations and experiences to their followers. Every time you open your apps for TikTok to Instagram, YouTube to Facebook; they’re touting first-hand experiences with fashion, cosmetics and supplements to destinations,…
Read More
Are You Spending Your Marketing Budget Wisely? Paid Search vs. Paid Social Ads
Ready to start advertising your business? Great, but should you use Paid Search Ads, or Paid Social Ads? Let’s start off with the obvious: both are beneficial. Door to door sales is a thing of the past, and if we learned anything in 2020 it’s that if your business needs a strong foundation to withstand…
Read More 
Instagram News: Navigation Bar Dedicated for Reels and Shopping
Did Instagram just revolutionize online shopping? We say yes. Back in July of 2020, Instagram had introduced Instagram Shop, a new e-commerce destination that makes it easier to shop from brands and creators. Since then, shoppable posts increased traffic by over 1,416%, an impressive number considering all it was was an additional tag on a…
Read More 
4 Photography Tips For the Best Head Shots
Your LinkedIn profile could use a refresh. After all, you are a professional. In this digital age, 88% of U.S. consumers research products online to buy in-store (fashion united, 2018). If science taught us anything, it’s that we remember images much easier than text; therefore, you should consider your headshot as the logo for your…
Read More Social Listening And Why It Matters For Your Social Strategy?
Staying on top of the trends both personally and professionally can be difficult. There’s so much information out there coming from so many different sources that it can be confusing to know which ones you should be paying attention to and what matters most for your business and the voice you’re putting out there. One…
Read More Elevated & Unexpected… Opening May 29th
Into The Blue Agency is proud to announce the opening of Boca Raton’s Copperfish Kitchen located in Boca Center. The acclaimed fourth generation restaurateurs from Copperfish Kitchen bring extraordinary, sustainably-sourced seafood to south florida and we couldn’t be more excited! Their well-orchestrated dining experience pays homage to the atmosphere. Copperfish Kitchen has spared no expense…
Read More iClub & Into The Blue Marketing Host (Part 2!) MARKETING NEXT: Virtual Networking + Strategic Marketing Event
Presented by iClub & Into The Blue Agency “Marketing Next” Part 2 Sponsored by Investments Limited Part 2! This Thursday, April 16th at 5pm (eastern) on Zoom. RSVP for Part 2: A virtual networking event where we will connect, collaborate & share. Plus our panel of marketing CEO’s will reveal A-Z Marketing Strategies and How-To’s…
Read More