Understanding the difference plus strategies for authentically powerful social media. Influencers have taken over social media with the intent of providing “social proof” of brands, destinations and experiences to their followers. Every time you open your apps for TikTok to Instagram, YouTube to Facebook; they’re touting first-hand experiences with fashion, cosmetics and supplements to destinations,…
Read MoreEvent Planning vs. Event Marketing: What’s Your Strategy?
Event Planning vs. Event Marketing: What’s Your Strategy? The sands of time are beginning to fall, and your big event is coming up. Right now, your event planning wheels should be turning – and its best to start early. Event planning can be a rather expensive form of marketing if not budgeted and planned properly.…
Read More Tips For Better Branding
Tips for Better Branding Starting a business is a lot like creating a building. You start with blueprints, source the right materials, construct the building, and then place the finishing touches. This relates to better branding. The “blueprints” are research, “materials” being thoughtful planning, the “building” is idea and concept development. Afterward, the “finishing touches”…
Read More How to Use Your Blog As a Content Marketing & SEO Tool
Social media isn’t just limited to Instagram, Facebook, Twitter, and Snapchat – blogs are an essential medium of communication for your brand and your audience. More than filling the content holes that Instagram photos and skimmable tweets provide, blog articles tell more of your company’s attributes & latest news, delivering more in-depth value to your…
Read More 3 Ways to Use Visual Marketing
How to Use Visual Marketing for Your Campaign We’ve praised the power of direct mail and the old-school methods of advertising before. But it’s time to address the elephant in the room, that’s probably on its computer – we live in a digital age. Content comes in sizes and shapes as well as mediums and…
Read More 3 Reasons Not to Buy Followers and Likes
Money can’t buy happiness, but it can buy followers and likes on social media. With the latest updates to Facebook and Instagram’s algorithms, growing a quality following and creating engagement is more challenging for businesses and brands. Many businesses have opted for shortcuts, otherwise known as buying likes and followers. You too may have been…
Read More 10 Tips to Using LinkedIn
LinkedIn is unlike any other social media platform. It represents the best of what modern technology has to offer in the world of marketing. The vast online marketplace gives businesses access to a plethora of resources, ideas, and recruits. However, it’s often misunderstood, neglected, and underutilized. Social Media Consultant John Nemo, who made more than…
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