We’ve praised the power of direct mail and the old-school methods of advertising before. But it’s time to address the elephant in the room, that’s probably on its computer – we live in a digital age. Content comes in sizes and shapes as well as mediums and methods, that were inconceivable just a few years ago. Visual marketing is certainly brands’ most useful tool.
Marketing is racing at a record pace in the digital age – rendering some methods obsolete and giving rise to the most consumable strategy of all: visuals.
With a new generation of novel, tech-savvy, and creative marketers diving into the business world – they’ve managed to transform ideas that were once in black and white words into colorful, interactive experiences.
Three of the most successful visual marketing tactics are:
Infographics
Infographics are the brainchild of the 21st century. They’re digestible and entertaining – all while informing the reader about your product or service in a format that’s easy to understand at a glance. Infographics fight the information overload by utilizing colors, shapes, graphs and pictures your information easy to comprehend. Why do we rely on traffic signs and medicine labels? Because they’re over six times easier to remember than pieces of text. Infographics become the iconic stop sign of your brand. Just see how engaging this infographic page on infographics is.
Videos
Is your smartphone always on you? No worries, since that’s the case for 90 percent of millenials. This has made video marketing so effective. Many news outlets have shifted to video-only coverage because of the high demand. In a day and age where everyone is on-the-go, videos are essential. Demo videos of your product an explanation and a face – in other words, customers can visualize themselves with your product. Videos are easier than ever to incorporate to your marketing campaign with social medias like Facebook and Twitter putting the spotlight on video features. Boost your brand in just under 60 seconds, since that’s how long nearly two thirds of consumers prefer their videos.
Social media
It’s clear that visuals are key – and social media puts a marketplace of images and videos at the palm of your hand. With 800 million active users on Instagram in 2017, it has become the main platform that brands use to interact with their consumers. Across the pond on Facebook, the most engaged-with posts contain pictures and videos vs. simply text. Social media allows you to directly hear what your consumers want, when they want it, and how. It’s not just for selfies – it’s for you to exchange ideas and information effectively with your audience. It’s the place to get visual social with your target market.
Infographics, videos, and social media can take your brand to new levels and significantly impact your growth. To learn more about multimedia marketing, contact Into the Blue today.
