Social Listening And Why It Matters For Your Social Strategy?

Staying on top of the trends both personally and professionally can be difficult. There’s so much information out there coming from so many different sources that it can be confusing to know which ones you should be paying attention to and what matters most for your business and the voice you’re putting out there. One of the biggest ways to stay on top of this trend is social listening.

What is social listening?

What is social listening, you ask? Well, it’s making your brand be more than just stagnant on social platforms. It’s keeping your finger on the pulse of your brand sentiment. What are people saying about your product, brand, or service? What are they saying about your competitors? It’s having a two-way conversation with your fans and followers, from their comments or concerns as well as their rave reviews. Showing you care and value how customers and the world perceive your brand. It’s paying attention to what is going on within your industry. Social listening is also keeping an eye on competitors including what they are posting and how they are managing their communities.

The better you are at social listening, the better your reach and reputation. How do you currently manage reviews, shared experiences, and brand conversations?

The social climate of 2020 has put a spotlight on the importance of social listening. It has shown us all that it’s more than just being present. It’s about really paying attention to detail and taking what your audience has expressed and adding those topics into your social strategy. Another huge aspect of social listening successfully is to assure that your team is all on the same page. For those that are speaking on the company’s behalf understand the importance of social listening and how to address certain topics, comments and discussions going on within the community. 2020 has shown us that it’s incredibly easy for a company to either take off overnight or completely crumble.

So, when you really break it down, it’s so more than just liking certain posts and disliking others. It’s so much more than the content you’re producing. It’s everything else that makes up the community in which your content lives. It’s about having your tone come across the way you want and engaging with your audience to build up your community. It’s paying attention to your peers and audience to see what they’re thinking, feeling, and most importantly – what they’re saying. Everything from there on out is how you choose to react to those things. So next time your team is coming up with a social media strategy, ask yourself, “are we social listening?”

If you’re looking for guidance in social listening or making sure your voice is properly heard over social channels and the marketing world, email us or give us a call at 561-299-3381.